Jarvis Cocker is back with his new project Jarv Is asking the seemingly profound question: “Must I Evolve?”

The song is a conceptual piece, with matching marketing and distribution, that showcases the depth and wit of the Sheffield born post-punk come brit-pop veteran’s distinct song-writing, along with the mystique of a new ensemble of musicians that he has been touring with since the end of 2017.

About the new song, here is what you need to know:

MUST I EVOLVE?

Yes you must – you really must.

WHAT HAVE I MISSED?

JARV IS… a band featuring Jarvis Cocker, Serafina Steer, Emma Smith, Andrew McKinney, Jason Buckle & Adam Betts.

JARV IS… played their first show at the Sigur Ros “Norður og Niður” festival in Iceland at the very end of 2017.

JARV IS… then played a sell-out tour of caverns & tiny venues in the UK in the Spring of 2018. On Saturday, April 7th they played a concert in Peak Cavern, Derbyshire & most of the music on this single was recorded that night.

JARV IS… went to the USA for an appearance at the Desert Daze festival last October, preceded by a short run of West-coast dates. The festival site was evacuated shortly after their set due to a massive electrical storm.

JARV IS… play All Points East on May 25th & then head to the Primavera Festival. On June 4th they are playing in a cave in Ibiza (can you detect a pattern emerging here?).

WHAT ELSE DO I NEED TO KNOW?

This single will only be available to buy at live shows.

JARV IS… primarily a live experience.

WHY?

Life is primarily a live experience.

WHAT IS THE SONG ABOUT?

That would be telling – but here are the lyrics:

You can find out more here

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