Electronic Music Artist Lourene Breaks Down Beauty Standards in Her Video for “Not Hot”

Beauty standards are societal constructs, often swayed by transient cultural whims and commercial interests, that can lead us away from our true selves. The natural power within each person, especially within the feminine, is intrinsic and untamed, like the forces of nature. Breaking free from these standards is an act of liberation, allowing us to rediscover our essence. True beauty lies in strength, wisdom, kindness, and authenticity, not in meeting arbitrary criteria. By rejecting these constraints, we empower ourselves, reclaim our natural power, and contribute to a more inclusive, compassionate, and genuinely beautiful world.

Lourene is a Brazilian songwriter, vocalist, and DJ who has found her home in Hanoi, Vietnam. Known for her unique voice, otherworldly stage presence, and striking visuals, she has become a notable figure in the electronic music scene, spinning her magic across decks in South America, Europe, and Asia, with numerous releases on notable labels like Craigie Knowes, You&Me, and Threads.

Now, with her debut single, NOT HOT, from her forthcoming EP DRAMA, Lourene is stepping into a new chapter of her musical tale. Living up to her reputation as a queen of strange elegance and genre-blending poetics, she bridges post-punk, grunge, and electronic vibes.

‘It’s about breaking beauty standards in order to reconnect with the natural female power that is inside of all of us – a force that can save our world from collapse,” says Lourene.

NOT HOT cleverly challenges the myth of ‘hotness,’ proving once again that Lourene is anything but ordinary. This energetic manifesto tackles self-empowerment, body image, and reclaiming female energy with the subtlety of a sledgehammer wrapped in velvet. It confronts society’s obsession with physical perfection, offering a rousing anthem for those who refuse to be shackled by impossible beauty standards. The song rejects the pressure to conform, celebrating the freedom to redefine beauty on one’s own terms. It’s the culmination of Lourene’s most profound personal transformation, a baptism for her spiritual path, and a reminder that true beauty is elusive and undefinable.

Directed by Lourene herself, the video showcases her artistry and her bold creative vision. Set against the stunning landscapes of Cat Ba and Đảo Phụ Nữ , ‘NOT HOT’ is an exploration of self-discovery through three distinct personas. The location of the video derives its name from a legend involving women who lived on or visited the island, with local folklore filling in the sparse historical records with tales of brave women who defended the region or contributed to its cultural heritage. These stories suggest the island was a gathering place for women from nearby areas for traditional rituals or as a sanctuary during conflicts, contributing to its mysterious and revered status.

“…I embody the raw power of my wild punk mermaid soul unleashing uninhibited energy amidst the breathtaking landscapes of Cat Ba,” says Lourene. “Cat Ba…serves as a powerful backdrop for this transformation. Then, I transition into my pure and sensual inner child, showcasing vulnerability and a connection to innocence. Finally, I appear as my urban persona, navigating the urban scenery of Haiphong. Essentially, it’s about breaking beauty standards in order to reconnect with the natural female power that is inside of everyone. This force can save our world from collapse.”

This whimsical dance between these three facets reflects the many layers of our identities and the perpetual interplay between our wild instincts, our inner child, and the masks we wear for the world. The video highlights nature as a binding force, the city’s undeniable influence, and the universal wellspring of inner strength that resides within each of us. It’s like a cosmic ballet where every move tells a tale, reminding us that even in our most tangled moments, we’re all part of the same grand performance.

Watch the video for “NOT HOT” below:

NOT HOT is taken off Lourene’s debut EP DRAMA, which is set to be released this summer.

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