They/Live Returns With Shimmering Art-Pop Gem “For The Pleasure” — New Album “Nature & Structure” Announced

You wanted everything

Except the truth

Whitney Mower of They/Live has carved a distinct sound she dubs “womb pop,” a much-needed refuge for our modern dystopia.  Her latest track, For The Pleasure glides with an intoxicating grace, its melodies imbued with the spectral spirit of Kate Bush, a harmony of sound and visual lyricism. Mower conjures a smoldering sensuality, while threading through the luminous threads of Chromatics and the understated allure of Chrystabell, and the art pop power of Kate Bush. Her tremolo-laden voice coils like smoke, winding through sexy beats and deliberate downtempo rhythms. Each syllable feels like a secret shared, a tender rebellion that beckons listeners to lean closer.

The track exalts the quiet power of indulgence, an ode to pleasures often dismissed or denied in the hurried avoidance of true intimacy. It’s a hymn to vulnerability, where softness and strength intertwine. Mower’s work dares to linger in spaces where joy meets longing, crafting a refuge from the modern world’s fixation on urgency—a gentle reminder of the beauty found in slowing down and leaning in.

Emily “Cosmo” Gold’s video takes a slice of 1980s daytime television—a risqué fashion and burlesque show dripping in sequins and permed hair—and turns the lens toward the audience. Their faces tell a story: disbelief mingles with envy, lust contends with polite disdain, and scattered applause clashes with dismissive thumbs down. It’s a peculiar, poignant snapshot of shifting norms. In today’s world, these antics would barely raise an eyebrow, yet the video poses a deeper question: Has the United States truly shed its conservatism over forty years, or has the shame and sin once tied to pleasure found new places to dwell? Gold’s work holds a mirror to the cultural gymnastics of morality, examining how judgment adapts but never entirely disappears, and how public fascination with scandal continues to reflect the private hypocrisies of every era.

Watch the video for “For The Pleasure” below:

Named after the 1988 John Carpenter sci-fi/action film, They/Live explores grief, longing, mourning the past, and finding powerful spiritual strength through a female perspective. Mower’s soaring, emotional vocals are pure homage to Kate Bush, Cocteau Twins, and even Enya, by way of The Knife, Juana Molina and Chromatics.

Listen to For The Pleasure below and pre-order Nature & Structure here via Born Losers Records.

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