The Psychedelic Furs | Forever Now

On September 25th, 1982 The Psychedelic Furs released their third studio album Forever Now. The album was produced by Todd Rundgren, and featured the hit single “Love My Way”. 

“Working with Todd was amazing, but it was a very, very big change for the group. Personality-wise, membership-wise, sound-wise, approach-wise. We started incorporating more keyboards from the writing point of view.” –Guitarist John Ashton

Forever Now followed the Furs second album, 1981’s Talk Talk Talk. The Furs underwent some changes as two of the original members—saxophonist Duncan Kilburn and guitarist Roger Morris had quit the band, and their previous producer Steve Lillywhite, was unavailable. Even drummer Vince Ely’s place in the band was uncertain, so Tim Butler and Richard Butler mostly had to compose new songs without drums, utilizing a Casio VL-1 synthesizer.

The album also features alternate cover art for the US release—artwork that displeased Richard Butler so much he burst into tears.

“Love My Way” was the single that the record company were looking for, but they never saw it when we had it. They were, like, “Well, we need a single. We’re sending you over to America, and these songs are very good, but we need a single.” And then we had “Love My Way” come along, and we lumped that in with the demos that we were doing, and none of the record companies saw it.

The same way they never saw “Pretty in Pink” when Talk Talk Talk was out. They said, “Well, we don’t see a single on this album.” And then John Hughes gave them a single a few years later.” –John Ashton via Popdose