Photo by Nolen Ryan @nolenryan
Lo, the exquisite agony of lost love and lingering desire, where regret and self-deception frolic hand in hand. You find yourself caught in a maddening dance, one moment cursing the day you ever met your beloved, the next pining for their presence with all the fervor of a teenager staring at their phone, waiting for a text that never comes.
Picture yourself, if you will, in the dimly-lit corners of countless bars, bravely attempting to drown your sorrows in a sea of dubious cocktails. Each drink is a step further into the murky waters of self-delusion, where empty bravado is the order of the day, and everyone pretends to have a love life as fulfilling as a Hollywood rom-com. But alas, beneath the surface, the pain of unfulfilled love is a constant companion, like a particularly clingy ghost who refuses to get the hint and move on.
In this twilight world of neon signs and spilled beer, your thoughts are haunted by what-ifs and might-have-beens, every wistful glance at the door a silent plea for your lost love to walk back in. You oscillate between bouts of Shakespearean-level drama and moments of stark, sobering clarity, where you realize that, much like trying to assemble flat-pack furniture without the instructions, some things are just not meant to be.
Social Order is a group of musicians renowned for their exceptional self-reliance. Comprising Mason Musso (Metro Station), Anthony Improgo (Metro Station, Parade of Lights), and Andrew Ward (Nuwave Fighters), this trio defies simple genre categorization by crafting a unique blend of earnest post-punk, darkwave, and synthpop. They not only write, record, produce, and mix their music but also extend their autonomy to video production and digital visual design, ensuring absolute control over their artistic vision.
Their latest single, the heartfelt SOMETIMES, reflects the turmoil of lost love and lingering desire, filled with regret and self-deception. The narrator oscillates between wishing they had never met their lover and longing for their presence. Amidst the backdrop of bar scenes and empty bravado, the pain of unfulfilled love remains ever-present, haunting their thoughts.
Delivering a potent blend of 80s synthpop ballads and Power Pop hits, SOMETIMES channels the nostalgic echoes of Big Country, Icehouse, Talk Talk, and ABC, as well as the emotive depths of Split Enz and Crowded House. It exudes a sincere and healing quality, standing out in a world entangled in cynicism. Much like stumbling upon a hidden mixtape in the attic, it serves as a reminder that authentic emotion can still pierce through the noise with refreshing clarity.
Watch the lyric video for “SOMETIMES” below:
Listen below and order here.
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