Public Memory Encounter a Spectral Hitchhiker in Their Video for “Cruel”

In the skeleton’s hand
I am dead on arrive
Down with them in the dirt
The whistle blows

For almost a decade, Public Memory has crafted a distinctive sound, blending vintage synthesizers, diverse rhythms, and a signature lo-fi grime. Their newest single, “Cruel,” from the album Elegiac Beat, provides a satirical perspective on modern-day nuances.

The song combines mature insights with a touch of youthful innocence, portraying the stark truths of life, from confronting mortality to societal judgements. Despite their determination, there’s an underlying need for validation, especially amidst societal pressures. The song hints at manipulation, possibly deceiving the public or the system, in a world where loyalty is fleeting. Its song’s somber ambiance is reminiscent of iconic trip-hop bands like Portishead, Sneaker Pimps, and Massive Attack.

The music video for”Cruel,” created by Sean Dack and Lucy Swope (Ghost Cop), delves into folklore, narrating the tale of a New England man who encounters a spectral hitchhiker. The video captures the essence of Public Memory’s sound, oscillating between the eerie desolation of New England’s commercial zones and the haunting rural landscapes.

Experience the video below, and remember, tell ’em Large Marge sent you:

Public Memory weaves captivating melodies that resonate from the depths of the psyche. Their blend of atmospheric sounds, gritty synths, and haunting vocals creates an unsettling yet compelling ambiance. This, combined with their unique production style, showcases a delicate balance between strength and vulnerability.

From the onset of their latest release, Elegiac Beat, listeners are immersed in its rich tapestry. The album offers a mix of jazz, funk, dub, and Krautrock, presenting an intriguing ambiguity that sets Public Memory apart. While it echoes their previous works, it also introduces fresh melodies and glimpses of light.

Elegiac Beat oscillates between two worlds, leaving listeners to ponder its true source of illumination.

The album is available now through Felte Records. Order Here

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