Experimental Artist NAH Debuts Bizzare Video for “I Don’t Think This Will Ever Be Over”

In the digital age, the phenomenon of doomscrolling has emerged as a sinister companion to our daily routines, compelling us to wade through an endless deluge of disheartening news with a morbid fascination. This relentless consumption of negative information, often underscored by the rhythms of social media, has insidiously woven itself into the fabric of our lives, casting a long shadow over our mental well-being. The act not only heightens our anxiety and stress levels, feeding into our brain’s predisposition for negative bias, but also encroaches upon the sanctity of our sleep, with the haunting glow of our screens disrupting our natural rest cycles. The emotional toll is palpable, manifesting in mood swings and a pervasive sense of hopelessness. Moreover, the productivity of countless individuals is sapped by this compulsive engagement, as precious hours that could be devoted to creative pursuits or meaningful interactions are lost in the abyss of gloomy headlines.

In this era where information is incessant and often overwhelming, finding balance and fostering a mindful approach to media consumption has never been more crucial, a challenge that beckons with the urgency of a breaking news alert.

US-Belgian artist NAH’s ‘I Don’t Think This Will Ever Be Over‘ resonates as a potent commentary on the relentless cycle of distressing events and the habit of doomscrolling, despite its overwhelming assault on the senses. With it, NAH explores the percussive sonic fringe between genres, by tastefully blending sounds and attitudes across noise, jazz, punk, hip hop, dark electronic music, and sci-fi-esque ambient compositions. The maddening flip between voices, sounding like one of those spirit boxes ghost hunters drag out to cemeteries, underscores a generational shift. Gone are the days of aimlessly flipping through car radio stations or navigating the limited selection of TV channels – streaming took that boredom out of the equation. The contemporary phenomenon of endlessly scrolling through social media feeds, however, has replaced it, and the blurring of horrific news and mindless chatter is a bizarre juxtaposition. This modern practice bombards us with an excess of information and stress, leaving our minds in a state of disarray, frustration, and a relentless quest for clarity.

“Not to be too direct or to hinder the…imagination, but the process of creating this track and its accompanying video kind of represent the work itself. Both were created with no real intention, but slowly embodied the concept of the album entirely. Starting somewhat innocently and then through the course of the process (or one’s day for example) they gradually pick up negative energy or thoughts they sought to leave behind. Eventually mixing all together to form a walking anxiety ball that is desperately searching for clarity. All of life’s bullshit, good and bad, forming its existence. Sometimes confronting your past is the only way forward. I dunno. Life is crazy dude.”

What else can we say about the fever dream of a video except…buckle up?

Set for release on March 15, NAH’s new album ‘Totally Recalled’ showcases his emotional growth and refined technical skills, available on vinyl through VIERNULVIER Records and digitally via his own Difficult Sounds. The album features 10 tracks that blend intense rhythms with introspective elements, marking NAH’s ongoing quest to merge acoustic and electronic percussion within a myriad of noisy genres. Inspired by his global experiences in underground music scenes, Totally Recalled offers a genre-defying auditory journey that reflects on the complexities of contemporary life. While it’s designed for immersive listening at home, the album’s true essence is best experienced live, promising an intense auditory experience.