Desire Debuts Video for Beach Synth Daydream “I Know”

We Can Pretend Sometimes

Living Between All Of Your Lines

And You Can Say I’m Blind

But I See You

In the stillness of our inner world, there often lies a tender ache, a delicate thread that binds us to what was never said. Unspoken feelings linger like shadows at twilight, subtle yet persistent, reminding us of paths not taken, of words that could have bridged the chasm between two souls. It’s a gentle pain, not sharp, but it seeps into the cracks of our being, filling the spaces where love once flowed freely. As we move forward, an unvoiced conversation continues within; the weight of what was, or what could have been, isn’t a burden we carry openly, but a silent presence that colors our present moments. It’s the echo of a melody that once played in harmony with our heartbeat, now fading into the background, yet never fully gone.

This quiet struggle is not one of despair but of understanding. We learn to coexist with these unspoken emotions, to let them be part of our story without letting them define our journey. In the end, we realize that love, in all its forms—spoken or silent, present or past—shapes us, teaches us, and, ultimately, sets us free.

Now, Desire shares their brand new single and video for I Know from their forthcoming new album Games People Play, out later this year via Italians Do It Better. Bringing the mellowness of Sadé with the contemporary feel of that Johnny Jewel has brought to Desire, and Chromatics, and other artists on the label’s roster. This song is a bittersweet, hypnotic synth ballad.

I Know explores the heartache of unspoken feelings and the quiet struggle of moving on. With its introspective lyrics and melancholic melody, the song creates a deeply emotional experience that resonates with anyone who has faced the silent weight of a past love. The lyrics reflect a turbulent relationship marked by heartache, understanding, and the illusion of pretending. The speaker acknowledges the darkness and pain within the connection, while also expressing a deep, unspoken knowledge of the other person. Despite the emotional turmoil, there’s a recurring theme of recognition and resignation, accepting the inevitable separation while still yearning for connection.

Directed by Desire and filmed by Johnny Jewel, the video has Megan Louise drifting through a hazy daydream on the sun-soaked islands of Malta and Gozo. “We can pretend sometimes…I know,” she says, offering a wistful nod to the illusion. It’s a slow dance between reality and fantasy, where the lines blur under the Mediterranean sun, leaving you wondering what’s real and what’s just wishful thinking.

Watch the video for “I Know” below:

 Games Peoples Play will be Desire’s third studio album following Escape (2022) and self titled Desire (2009).

Desire are also set to embark on a European tour later this year, performing shows in Lisbon, London, Leeds, Edinburgh, Berlin, Brussels, Milan, Vienna, Madrid and more.

Tour dates:

• Nov 19th – Lisbon, PT – Capitólio
• Nov 20th – Porto, PT – Outsite Mouco
• Nov 21st – Vigo, ES – Radar Estudios
• Nov 23rd – Madrid, ES – Panda Club
• Nov 26th – Lyon, FR – Sonic Lyon
• Nov 28th – London, UK – XOYO
• Nov 29th – Leeds, UK – Headrow House
• Nov 30th – Edinburgh UK – Sneaky Pete’s
• Dec 2nd – Brussels, BE – Botanique
• Dec 3rd – Utrecht, NL – Ekko
• Dec 4th – Hamburg, DE – Turmzimmer
• Dec 5th – Berlin, DE – Frannz
• Dec 6th – Poznań, PL – Tama
• Dec 7th – Prague, CZ – Café V lese
• Dec 10th – Vienna, AT – Arena
• Dec 11th – Zagreb , HR – Močvara
• Dec 12th – Milan, IT – Arci Bellezza
• Dec 13th – Bologna, IT – Covo Club
• Dec 14th – Rome, IT – Biennale of Marte Live

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