Six feet under
And a rose in her hand
No way to turn back time
No way to see the light
Grief coils tight around Feel This Way, the brand new single and video from Cleveland artist Emmett O.C., a song riddled with regret and unshakable sorrow. The weight of memory bears down, dragging the past into the present, twisting love lost into an ache that will not soften. Questions pile up: was it a word unspoken, an action left undone? But no answer comes, only the slow march of time, indifferent, stretching long and empty. The song staggers through the haze, pleading for respite, yet finding none. The wound remains open, the longing unanswered.
Feel This Way drifts like a warped cassette left too long in the sun, a lo-fi lament humming beneath layers of static and submerged synths. A hook both sweet and sorrowful lingers, wrapped in vocals that carry the weight of regret, the ache of something once whole now unraveling. Early ’90s DIY spirit pulses through its veins, a bedroom recording steeped in yearning, raw in its simplicity yet cutting deep with its honesty.
The video, directed by Kacie Marie, unfolds in the parking lot of an abandoned shopping center, where weeds claw through cracked pavement, façades crumble, and ghosts of past indulgences linger. A graveyard of commerce, where plastic promises and prefab dreams have long since faded, swallowed by time, by neglect, by the inevitable encroachment of nature. The backdrop speaks louder than words: a love left to ruin, a future overtaken, a quiet erosion both physical and emotional, relentless and final.
Watch the video for “Feel This Way” below:
Emmett O.C.’s debut album, 9 From The Warped Mind, lands this June, a collection of restless transmissions that hiss and crackle like lost ’80s demo reels, stretched thin and warped beyond recognition. Synth-punk snarl collides with the mournful hum of organ wails, shaping a sound both jagged and spectral. Broken machines stutter, out-of-tune guitars groan, and through the static, Emmett builds a world that flickers between raw urgency and eerie nostalgia.
Listen to Feel This Way below. 9 From The Warped Mind vinyl pre-orders are available through Low Ambition Records (Australia) and Sweet Time Records (US).
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