ADULT. Launch into a Metallic Critique of Consumerism in their Video “Why Always Why”

Frenetic Electronic music duo ADULT. have launched into a cavalcade of metallic EBM infused synth-punk beats with their sonic critique of consumerism, herd mentality, and the masses, in the video for Video “Why Always Why”.

The song is the first cut from their forthcoming new album, Perception is/as/of Deception. a record conceived and recorded in a temporary blackhole they created by painting their windowless basement entirely black, in an attempt towards self-imposed sensory deprivation. ultimately leading the duo to question their understandings of reality and observe the resulting implications.

On the track “Why Always Why”, ADULT. explain:

“Why Always Why is a brief phrase taken from a line in Jean Cocteau’s film, ‘Testament of Orpheus’. From Cocteau’s view, the phrase may have represented a moment of self-analysis, but in our view it represented a moment of analysis of society and culture. The repeating theme of herd mentality. Dullness in consuming. A perception of how consuming may make everything alright.  The sentiment here is a sentiment of the forever outsider. Of the person who feels as if they were dumped into some strange landscape, with no escape.”

Watch the video for “Why Always Why” below:

ADULT. have announced an extensive North American tour with Body of Light in support of Perception is/as/of Deception and plan to tour Europe and UK in August, dates TBA. See below for a full list of dates.

Pre-order here
 

Tour dates

• # w/ Body of Light
• 05/01: Oberlin, OH – Dionysus Discotheque at Oberlin College #
• 05/02: Pittsburgh, PA – Spirit Hall #
• 05/04: Boston, MA – Great Scott #
• 05/05: Providence, RI – Columbus Theater #
• 05/07: Brooklyn, NY – Market Hotel #
• 05/08: Philadelphia, PA – Underground Arts #
• 05/09: Baltimore, MD – Metro Gallery #
• 05/10: Richmond, VA – Gallery 5 #
• 05/11: Raleigh, NC – Kings #
• 05/12: Atlanta, GA – The Earl #
• 05/14: Orlando, FL – Will’s Pub #
• 05/15: Tampa, FL – Crowbar #
• 05/16: Miami, FL – Gramps #
• 05/19: New Orleans, LA – Gasa Gasa #
• 05/20: Houston, TX – White Oak Music Hall #
• 05/21: San Antonio, TX – Paper Tiger #
• 05/22: Austin, TX – Barracuda #
• 05/23: Dallas, TX – Ruins #
• 05/25: Tucson, AZ – 191 Toole #
• 05/26: Phoenix, AZ – The Rebel Lounge
• 05/29: San Diego, CA – The Casbah #
• 05/30: Los Angeles, CA – Lodge Room #
• 05/31: San Francisco, CA – Rickshaw Stop #
• 06/03: Portland, OR – Doug Fir Lounge
• 06/04: Seattle, WA – Kremwerk #
• 06/05: Vancouver, BC – Astoria #
• 06/06: Spokane, WA – Lucky You #
• 06/08: Denver, CO – Moon Room #
• 06/10: Des Moines, IA – xBk #
• 06/11: Milwaukee, WI – Cactus Club #
• 06/12: Chicago, IL – Empty Bottle #
• 06/13: Detroit, MI – City Club #

Stay tuned for summer EU / UK dates…