Just in time for the World Cup, 4AD has teamed up with New York football-inspired apparel brand Fullkitwnkrs for a new merchandise capsule that reimagines some of the label’s best-known artists and albums through the language of football shirts, supporter scarves, and terrace culture.
Full Kit is an independent, self-funded NYC brand founded in 2020, producing football apparel and campaigns for artists. The company has since worked as kitmen for Future Islands, Mount Kimbie, The National, Oneohtrix Point Never, King Krule, and others.
The Complicated Opposition collection is available now through the 4AD web store and Bandcamp, with sales running from May 28 through June 8. The capsule features three main pieces: the Cocteau Twins Heaven or Las Vegas Scotland Jersey, the Scott Walker Bish Bosch USA Jersey, and the Colourbox x Air Miami Scarf, which ties into 4AD’s new Complicated Opposition double A-side single, released May 22.
The Cocteau Twins jersey draws from the colour palette and visual language of the band’s 1990 album Heaven or Las Vegas, while also nodding to the group’s origins in Grangemouth and Scotland’s first World Cup trip in 28 years. The shirt recasts Scottish national team imagery with details pulled from the album’s artwork, including a custom tartan pattern based on the record’s colors and a woven badge featuring the Cocteau Twins’ Lily Dancer logo.
The Scott Walker jersey takes its cues from the Ohio-born artist’s final-era work on Bish Bosch, reworking American soccer design with stark graphics and unusual detailing that mirrors the album’s severe, operatic approach.
Rounding out the capsule is the Colourbox x Air Miami Scarf, a double-sided supporter-style scarf connecting two World Cup-themed tracks from the new Complicated Opposition single: Air Miami’s World Cup Fever and Colourbox’s The Official Colourbox World Cup Theme. The scarf also references the single artwork designed by Chris Bigg, featuring photography by The Douglas Brothers. The scarf will not be sold separately. Instead, it will be produced as a one-of-one item and awarded at random to one customer who purchases a shirt.
As part of the campaign, 4AD will also make a donation to War Child, supporting the organization’s work with children affected by war through education, protection, and advocacy.
The 4AD x Full Kit Complicated Opposition capsule is available now through June 8.
Shop the collection here.
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